What Should I Consider When Applying for Funding?
- angelika.hierzer
- 1 day ago
- 2 min read
From the Perspective of the Funding Agency – A Look Behind the Scenes

You’ve got a brilliant idea, maybe even a prototype – now you just need the cash to take off? Welcome to the world of funding! 🧾💡
But before you hit "send" on your application, it helps to change perspectives. Imagine you were working at the funding agency – what would you be looking for? Let’s dive into exactly that!
1. The Idea Must Be Solid – and Easy to Understand
Funding agencies often cover a broad range of topics – but not everyone reading your application is an expert in your specific field.
➡ Tip: Write in a way that a technically inclined layperson can understand – clear, structured, and with practical relevance.
2. Value Counts
A common question from funding bodies:“Why is this project worth supporting?”
Show the added value your innovation brings – whether it’s ecological, economic, or societal. Funders don’t just give out money for fun – they want to see impact.
➡ Tip: Emphasize the positive change – for the market, the region, or the future.
3. Realistic Planning Beats Wishful Thinking
Many applications fail because they’re too vague or overly optimistic.A three-person team that claims to dethrone a market leader in six months? Sounds great – but probably not realistic.
➡ Tip: Show you know what you're doing: with realistic timelines, budgets, and milestones.
4. Team Competence: Who’s Behind the Idea?
Even the best concept won’t fly without a capable team. Funding agencies look closely at who’s involved: Do they have the right skills? Clear roles? Any partners?
➡ Tip: Present your team with confidence – include experience, responsibilities, and motivation.
5. Clean Documentation & Complete Info
It may sound basic – but it’s crucial. Incomplete or sloppy applications often end up in the "needs revision" pile – or worse, the trash bin.
➡ Tip: Use a checklist, include all necessary documents (business plan, financials, CVs, quotes, etc.) and proofread carefully.
6. Follow the Guidelines – and Meet the Criteria
Each funding program has its own rules: Who can apply? What’s covered? What’s the maximum amount? What deadlines apply?
➡ Tip: Read the guidelines thoroughly – or ask us at ZAT Leoben, we’ll help you navigate the process!
Bonus: Transparency Wins
If your project involves risks or uncertainties – be honest about them. Funding bodies know innovation can be rocky. If you’re transparent and have a Plan B, you earn trust.
Funding Agencies Aren’t Your Opponents – They’re Your Partners
When you write your application from the perspective of the agency, you show that you’re professional, prepared, and realistic. And that builds trust – the most valuable currency when it comes to funding.
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